Job Description

We are seeking a skilled and data-driven Digital Marketer to join our fast-growing marketing firm. In this role, you will play a key part in developing, executing, and optimizing multi-channel marketing strategies that drive brand awareness, engagement, and conversions for our diverse range of clients. You’ll be responsible for managing digital campaigns across platforms like Google Ads, social media, email, and SEO while continuously analyzing performance metrics to refine strategies and maximize ROI.

The ideal candidate is a strategic thinker with a deep understanding of digital marketing trends, audience targeting, and performance analytics. You should be comfortable working in a fast-paced environment, juggling multiple projects, and collaborating with creative, content, and development teams to bring campaigns to life. You thrive on innovation, results-driven marketing, and staying ahead of the digital curve.

In your role of Digital Marketer, you will be responsible for:

• Develop and implement digital marketing strategies for KB Media and our clients.
• Convert client goals into actionable digital strategies and collaborate with internal teams to bring these strategies to life.
• Plan, execute, manage and optimize paid advertising campaigns to drive traffic and conversions across Google Ads and Meta platforms, including search, display, and remarketing campaigns to improve ROAS.
• Monitor and optimize campaign structures, including keyword targeting, audience segmentation, and ad copy testing.
• Assist in tracking and measuring digital marketing performance using tools like Google Analytics, Google Tag Manager and reporting software.
• Manage and optimize social media accounts (Facebook, Instagram, LinkedIn, X, etc.) by creating, scheduling, and analyzing content.
• Collaborate with designers and content creators to develop engaging digital assets, such as graphics, videos, and blog posts.
• Create and manage email marketing campaigns, including newsletters and automated workflows.
• Track KPIs and prepare reports with insights and recommendations for continuous improvement.
• Ensure that all client expectations are met or exceeded and that all deliverables are on track by closely collaborating with Account Managers and Project Managers.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Working as part of a team with other accountants, designers, printers, copywriters, photographers, account executives, art directors, web developers, and marketing specialists.
• Building successful team relationships.

Requirements

The ideal candidate who will be most successful in this role has:

Skills & Attributes

• High proficiency in verbal and written communication skills in English and French languages.
• Ability to deliver campaigns in English & French.
• Excellent active listening and interpretation abilities.
• Acute attention to detail with a high level of accuracy.
• Must be confident and reliable, motivated and goal oriented.
• Proven ability to plan and execute effective digital marketing strategies on key platforms
• Experience with Google Ads and Meta Ads, including campaign setup, targeting, and optimization.
• Strong analytical and problem-solving skills with a data-driven approach.
• Exceptional digital marketing strategy expertise, with a proven ability to craft and deliver clear, compelling, and impactful strategy campaigns and presentations.
• Growth mindset with a passion for learning new concepts and skills, problem-solving, and working collaboratively in a diverse team environment.
• Demonstrates innovative use of AI technologies or eagerness to learn AI applications to boost work quality and efficiency across all tasks and workflows.
• Proficient in leveraging advanced analytics tools to drive decision-making and optimize digital marketing strategies. 
• Able to leverage data-driven insights to understand market trends and customer behavior, and measure the effectiveness of marketing campaigns.
• Operating proficiency of Mac and/or PC computers.
• Possession of a G-class driver’s license.
• Access to a personal vehicle is an asset.
• Basic proficiency in one or many of the Adobe Creative Suite/Creative Cloud applications is an asset.
• Knowledge of Google’s Workspace Suite is an asset.

Experience

• 5+ years of experience in digital marketing, with a focus on paid media and performance marketing.
• Having worked as part of a team and autonomously.

Education

• Diploma or Degree in any of the following areas of study: Marketing & Advertising, Communications, Design, or similar.

Position

Permanent – Full Time.

Work Location

The chosen candidate will be working from our headquarters, located in Casselman Ontario.

Starting Wages

$24 to $28 per hour (50K to 58K annually based on 40 hrs/week).

Your starting compensation will be based on demonstration of your experience, knowledge, qualifications, and skills. Wages are further evaluated after passing a 6-month probationary period.

What we offer you:

• Group Retirement Savings Plan.
• Group insurance & health benefits.
• Profit sharing Bonus Program.
• Travel cost reimbursement for business related trips, training, and meetings.
• A flexible work environment within a growing company.
• Advancement opportunities: We believe in an open work environment that allows you and your team role to evolve as your strengths emerge and experience grows.
• Annual company retreat.

About KB Media

KB Media is a leading media solutions company supplying full service experience in the areas of design & branding, marketing & communications, print media, promotional items, signage & wraps, websites & hosting, photography & video, and special event coordination.

With its headquarters located 25 minutes East of Ottawa and offices in Ottawa, Montreal, and Toronto, KB Media assists various companies with the management and strategy of their corporate branding programs. Few companies are in a position that allows them to dedicate an experienced team of designers, project managers, production artists, and consultants to this task.

As a team of experts with over 30 years of experience, KB Media provides comprehensive services that allow its clients to accomplish their branding objectives effectively. Striving to develop long-term relationships with clients by providing unparalleled service and expertise, KB Media recognizes that performance that continually meets and exceeds client expectations is the key to achieving that goal.

How to Apply

To be considered for this role, please send a PDF of your resume, cover letter (as a minimum, your cover letter must be submitted in French and English), and your portfolio or case study examples (a url on your resume is an accepted alternative) by email to cbenoit@kbmedia.ca. Please explain your experience and why you think you are the right candidate. We thank all applicants, but only those who qualify and who are selected for an interview will be contacted.