Riverfront Retirement Centre
Retiring without ever retreating
Client: Riverside Retirement Centre
Services
We provided them with a revitalized and rejuvenated visual identity that became the centrepiece of their new signs and website.
We provided them with a revitalized and rejuvenated visual identity that became the centrepiece of their new signs and website.
Brief
This innovative yet so contemporary concept came to us with a very interesting challenge. They needed to brand and market themselves on two fronts : they had to attract the retirees themselves, but they also had to be appealing to the children of these retirees, stakeholders of the next generation, which is still actively working and committed to social life.
Solution
The branding and the website itself had to exude tremendous user experience, utmost friendliness, as well as clear and warm accessibility. We achieved just that.
We also designed, produced and carried out unit plans, brochures, and billboard signs, since direct marketing is still paramount within the industry and toward these specific audiences and clienteles.
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